One of the services we offer here at PennyWebs is to develop websites based on a design that you supply.
In other words, you give us an image showing us what you want your site to look like, and we take that and build it into a fully functioning WordPress-based website. This is useful if you already have a graphic designer that you know and prefer to work with, but still want to take advantage of the premium quality and highly competitive pricing of our web development service.
Another name that you might see for this development-only service is “PSD to Genesis”, which is somewhat ambiguous if you’re unfamiliar with the terminology. The meaning of this phrase is identical to what I’ve described above, but what exactly is a PSD, and what is Genesis?
PSD: Photoshop Document
PSD stands for “Photoshop Document” and is the extension that is appended to the end of files created with the Adobe Photoshop software. On your own computer you’re probably familiar with .mp3 music files and .jpg image files, to name a few. Among designers, we also frequently deal in .psd files.
The Adobe Creative Suite of web and graphic design tools is (with good reason) the go-to choice for creative professionals world-wide, and the premier photo editing and manipulation software Photoshop in particular is a well known and respected industry standard in the web design field. It is such common practice to design websites in Photoshop that it simply goes without saying that every website will have an accompanying .psd source file. When someone commissions the creation of a new website design, this is almost always the final product that they expect to receive.
A .psd is special in that it contains many different kinds of data organized onto overlapping “layers”, which makes it easy to edit elements like text, background images and visual effects. Contrast this with flat, two-dimensional image files like .jpg or .png, whose content can only be modified to a certain extent and with much difficulty.
No problem. The lack of a source file can make editing the design itself impossible (at least from a graphical standpoint), but in general creating a website based on a rasterized image file will present no significant challenge to a skilled developer.
What is Genesis?
Genesis in this case refers to the end result: a website that is constructed using the proprietary Genesis Framework, a theme framework designed to be used in conjunction with WordPress. Genesis is another industry standard, in this case of the WordPress theming industry. Many developers (including myself) use it exclusively as their development platform, while many website owners will themselves insist that their sites be built with Genesis, and only Genesis..
What This Means to You
PennyWebs does develop exclusively with WordPress and Genesis, but the relevance of our PSD to Genesis service to you depends entirely on your approach to the question of web design.
- If you just need a website and aren’t really interested in what a PSD or a theme framework is, then it’s a relative nonfactor. Our sites are high quality and easy to use whether you’re familiar with Genesis or not.
- If you have a design you need developed but no particular platform in mind, you will find that having a website built on WordPress and Genesis is as good as or better than many alternative CMS options, as long as your site doesn’t require any highly specialized functionality.
- If you’re a StudioPress customer and are already familiar with Genesis, then our development services may be just what you’re looking for! We can develop new designs into working Genesis child themes from scratch or based on any existing child theme you provide.
So in general, the fact that we use Genesis as our framework of choice has a bigger impact on PennyWebs, as the developer, than it does on you, as the website owner. With a few exceptions, your WordPress-based site will function in much the same way with or without Genesis, so in having it you get to reap the benefits it provides in terms of speed, security and flexibility without having to learn anything new about managing your website.
On the other hand, if you are familiar with Genesis and appreciate the power and control it gives you over your design, we’re certain you’ll be exceedingly pleased with the Genesis-backed websites that we here at PennyWebs take such pride in creating.